Previous Case
Ad of the Day | La Marca Prosecco: Optimism is a Mindset
Next Case
Amnesty International: Write for Rights, 2
Amnesty International: Write for Rights, 3
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
Every year for the past 10 years now, Cossette and Amnesty International have promoted the Write for Rights letter-writing campaign. This global initiative to defend human rights around the world continues to bear fruit, having helped free dozens of people who were unjustly imprisoned. This year, the campaign is directed at youth—society’s true drivers of change—with the aim of raising their awareness about the reality of people living in countries where simply expressing their opinion or taking part in a protest can land them in jail.
Credits
Advertising Agency:
Cossette, CanadaDate:
December, 2022More from Amnesty International
Amnesty International: 25%, Sophie
10.0
Amnesty International: 25%, Mary
10.0
Amnesty International: 25%, Sarah
10.0
Amnesty International : True Love Does Not Kill
9.0
Amnesty International: Write for Rights
8.0
Amnesty International: Write for Rights, 2
0.0
Amnesty International: Write for Rights, 1
9.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 03, 2026
Rosa Paris and Foundation for Housing Deliver a Chilling, Immersive Look at Life on the Streets
In France, in 2026, there are 350,000 unhoused, compared with 143,000 in 2012
Nov. 03, 2026
Kia and Nadal Write History on Clay Once Again With a One-of-A-Kind Tribute
The tribute takes the shape of a full-scale clay concept model of the Kia EV4 GT, a car that embodies the same qualities Nadal