Aruba: Time for Love, Car

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Colombia

Industry:

Transport, Tourism

It’s no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone. This Valentine’s Day, Aruba sends a message to all couples affected by this problem: Reconnect in the happy island of the Caribbean.

Credits

Advertising Agency:

Mullenlowe Mass, Bogota, Colombia

General Creative Director:

David Patiño

Creative Director:

Juanito Lopez, Daniel Ibanez

Account Director:

Felipe Polo

Copywriter:

Valentina Hoyos

Art Director:

David Patino, Juanito Lopez, Juanita Camelo, Salome bedoya

Client:

Ivan Calderon

Date:

February, 2025

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group