Aruba: Time for Love, Sofa

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Colombia

Industry:

Transport, Tourism

It’s no secret that screens have the power to connect us with the ones we love but are far away, yet at the same time, they can disconnect us from those who are right beside us. "Phubbing", a modern phenomenon that combines the words "phone" and "snubbing," refers to the act of ignoring someone (mainly a partner) to pay more attention to a cellphone. This Valentine’s Day, Aruba sends a message to all couples affected by this problem: Reconnect in the happy island of the Caribbean.

Credits

Advertising Agency:

Mullenlowe Mass, Bogota, Colombia

General Creative Director:

David Patiño

Creative Director:

Juanito Lopez, Daniel Ibanez

Account Director:

Felipe Polo

Copywriter:

Valentina Hoyos

Art Director:

David Patino, Juanito Lopez, Juanita Camelo, Salome bedoya

Client:

Ivan Calderon

Date:

February, 2025

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