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ASDA: Buddy the Elf

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Retail Services

Son of a nutcracker! Asda has introduced a very special festive colleague, and star of its 2022 Christmas campaign: Buddy the Elf, under license from Warner Bros. Discovery Global Consumer Products. After scattering a trail of festive breadcrumbs – causing fans of the 2003 movie classic to exclaim ‘I know him!’ – Christmas-loving character Buddy the Elf is confirmed as Asda’s newest seasonal recruit in its jubilant and cheer-spreading Christmas advert. Created by Havas London, it uses original footage from Elf to plant the beloved Buddy right at the heart of a bustling Asda store in the build-up to his favourite time of year, Christmas. Reprising iconic lines from what has been voted the UK’s favourite Christmas film1, the ad, which premieres on Friday 4 November at 8.45pm on ITV1 in the Coronation Street ad break, charmingly captures Buddy’s wide-eyed wonder and unbridled passion for all things festive.