Asda x Breast Cancer Now x CoppaFeel: The Real Self Checkout
Media Type:
Film
Brand
Agency
Country:
Industry:
This Breast Cancer Awareness Month, Asda, Breast Cancer Now and CoppaFeel! are encouraging shoppers to make checking their boobs, pecs and chests as normal as their weekly shop, in a new marketing and awareness campaign from creative agency Havas London. The Real Self-Checkout – part of Asda’s long-running charity partnership Tickled Pink, now in its 26th year – highlights the fact that regularly checking your chest and being aware of the signs and symptoms of breast cancer, could help save your life. It turns ubiquitous supermarkets self-checkouts into real ones, with in-store ambassadors raising awareness while customised receipts complete with a ‘bra code’ icon, will be used across Asda stores throughout the month.
Credits
Advertising Agency:
Havas London, UKDate:
October, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds
Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest
Jun. 25, 2026
Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer
As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive