Aukin: Liberty Coins
Media Type:
TV
The Mapuches, one of the oldest indigenous people of Chile, have had their land taken away. Their leaders have been imprisoned without guarantees, without evidence and without trial. The mass media do not report what is happening. Only Aukin.org, and other small local Mapuche media, report the news, witch does not reach more than 1,000 people in terms of coverage.
We invite supporters to mask the only means in which the Mapuche people are still being recognized: the $100 pesos coin, putting a symbolism of the imprisonment of their leaders in the hands of an entire country.
Credits
Advertising Agency:
Pedro Juan y Diego, Santiago, ChileDate:
May, 2019
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group