Vea: Veggie Hacks
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The Argentine supermarket chain Vea has created a fun new way to help parents to get their children to eat vegetables. By giving the most rejected vegetables the shape of all those everyday objects we have home, they hacked the habit of putting everything in the mouth, very common among children from 0 to 4 years. The Veggie Hacks is a collection of unusual products such as a sweet potato smartphone, a beet car key and a pumpkin remote control, among others, made to introduce a taste for vegetables from an early age. Created by Ogilvy Argentina and produced by Huinca Cine, the campaign took place at Vea's supermarkets in Buenos Aires.
Credits
Advertising Agency:
Ogilvy ArgentinaCreative VP:
Maximiliano MaddalenaExecutive Creative Director:
Alejandro BlancCreative Directors:
Virginia Bello Smith, Marcos DemarchiArt Director:
Fernando ErrecabordeCopywriter:
João OliveiraGeneral Account Director:
Constanza ArchainAccount Director:
Celina Correa LunaAccount Executive:
Florencia CordeviolaAuthorization by Client:
Marion SchulzProduction Manager:
Gastón SueiroAgency Producer:
Camila Sánchez SaraviaProduction Company:
Huinca CineDirector:
Ale ReyEdition:
Patricio Gomez Llambi, Camila Muhafra, Julian MuniarrizStill Picture:
Matias GorfinkielArt Director:
David VeltriMusical Producer:
Agustín Spinetto/ Music of the RoomAnnouncer:
Juan Antonio MiddletonDate:
April, 2019
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