Austria Tourism: AUT in the Wild
Media Type:
TV
Brand
Agency
Country:
Industry:
The Austrian National Tourism Office (Österreich Werbung) is tapping into the global obsession with survival shows — but with a uniquely Austrian twist. Developed in collaboration with creative agency Wien Nord Serviceplan, AUT in the Wild is a playful parody of extreme survival formats — already reaching 3 million views on TikTok.
Credits
Advertising Agency:
WienNord ServiceplanAccount Direction:
Raphaela FrauscherAccount Management:
Laura GutierrezChief Creative Officer:
Christian HellingerCreative Direction:
Axel Spendlingwimmer, Michael MaierConcept & Copywriting:
Michael Maier, Jakob PaulnsteinerArt Direction:
Marina MrvkaFilm Production:
SovisoDate:
July, 2025More from Austrian National Tourist Office
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