Milko: Bros Before Pros
Media Type:
TV
Brand
Agency
Country:
Industry:
The connection with the bro is as important -if not more important- as the one we have with our family. After all, bros are the family we choose.
But will we choose them every time? In every situation? Let's say, for example, two of the most famous and important European players (Nikola Milutinov and Juancho Hernagomez) asked us to split into teams and play a 2on2. Would we still choose our bro as a teammate?
At Milko, we say yes. Because memories will always be stronger -and more impressive- than any slam dunk, step-back three, no-look pass, getting your ankles broken, getting posterized, bricking a free throw, airballing a shot or missing a wide-open layup.
And that’s why we stand by: "Bros Before Pros."
Credits
Advertising Agency:
The Newtons Laboratory, Athens, GreeceCreative Director:
Giannis SorotosCopywriters:
Dionysian Lampadariou, Christos Tsirigotis, Anastasis MavrogiannisArt Directors:
Vassilis Papadopulos, Markella PlianthouProduction Company:
Picky ProductionsDirector:
Christos KanakisD.o.P:
Alexis KanakisEditor:
Fotis VassilisMusic & Sound:
BounceVisual Elements Design:
LA on MarsMotion Design:
Kent FilmsPost Production:
Kent FilmsDate:
September, 2025
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