Blue Cross: Pets Mean More
Media Type:
Digital
Brand
Agency
Country:
Industry:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Credits
Advertising Agency:
LIDA London, UKCreative Director:
Tom ThomasArt Director:
Greg FoyCopywriter:
Heather KeywoodAccount Director:
Jordan MillerSenior Account Manager:
Kitty Lewis-WilliamsAgency Producer:
Nicola GilbertProducer:
Tim MarshallMedia Planning / Buying:
Blue 449DOP:
Jim JolliffeEdit Producer:
Tor AdamsVFX Artist:
Lora NikolaevTitle Animation:
Matt Campbell/ Blind PigComposer:
Biggi Hilmars/ Imagem Music PublishingDate:
June, 2017More from Blue Cross
Blue Cross: Legacy DRTV
9.0
Blue Cross: Vulnerable Pets
9.0
Blue Cross: Emotions
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group