Blue Cross: Pets Mean More
Media Type:
Digital
Brand
Agency
Country:
Industry:
The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.
Credits
Advertising Agency:
LIDA London, UKCreative Director:
Tom ThomasArt Director:
Greg FoyCopywriter:
Heather KeywoodAccount Director:
Jordan MillerSenior Account Manager:
Kitty Lewis-WilliamsAgency Producer:
Nicola GilbertProducer:
Tim MarshallMedia Planning / Buying:
Blue 449DOP:
Jim JolliffeEdit Producer:
Tor AdamsVFX Artist:
Lora NikolaevTitle Animation:
Matt Campbell/ Blind PigComposer:
Biggi Hilmars/ Imagem Music PublishingDate:
June, 2017More from Blue Cross
Blue Cross: Legacy DRTV
9.0
Blue Cross: Vulnerable Pets
9.0
Blue Cross: Emotions
9.5
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till
Sep. 03, 2026
Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies
Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025