Martini: Play With Time
Media Type:
Film
Brand
Agency
Country:
Industry:
This 90 second cinematic spectacle, entitled “Play With Time” was shot against the iconic backdrop of Rome, and truly brings to life the ‘gioia di vivere’ (Italian joy of living). Set to the tune of “Via con me,” a track, composed and performed by Asti-born jazz singer Paulo Conte, we see the film’s heroine ‘Verde’ leading the viewer through the bustling streets of the city. Choreographed by Grammy Award-nominated Ryan Heffington, Verde (played by U.S. model Madisyn Ritland) is captured on her journey to meet up with friends, to enjoy an aperitivo moment. Various characters are seen weaving their way through the side streets and riding on scooters, before they converge on a picturesque piazza. After a playful dance around the square, the party really starts buzzing when a classic long drink of Martini & Tonic is served by one of the world’s best bartenders, Simone Caporale.
Credits
Advertising Agency:
AMV BBDO, London, UKDirector of Creative Excellence:
Nick StringerCreative Director:
Andrezza ValentinCopywriter:
Toby AllenArt Director:
Jim HilsonAgency Planner:
Sam WilliamsAgency Account Team:
Anna Taylor, Laura HazellAgency Producer:
Matt TowellDirector:
Autumn de WildeProduction Co-Executive Producer:
Seth WilsonProduction Co-Producer:
Dougal MeesePost-Production:
The MillDate:
June, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group