Martini: Play With Time
Media Type:
Film
Brand
Agency
Country:
Industry:
This 90 second cinematic spectacle, entitled “Play With Time” was shot against the iconic backdrop of Rome, and truly brings to life the ‘gioia di vivere’ (Italian joy of living). Set to the tune of “Via con me,” a track, composed and performed by Asti-born jazz singer Paulo Conte, we see the film’s heroine ‘Verde’ leading the viewer through the bustling streets of the city. Choreographed by Grammy Award-nominated Ryan Heffington, Verde (played by U.S. model Madisyn Ritland) is captured on her journey to meet up with friends, to enjoy an aperitivo moment. Various characters are seen weaving their way through the side streets and riding on scooters, before they converge on a picturesque piazza. After a playful dance around the square, the party really starts buzzing when a classic long drink of Martini & Tonic is served by one of the world’s best bartenders, Simone Caporale.
Credits
Advertising Agency:
AMV BBDO, London, UKDirector of Creative Excellence:
Nick StringerCreative Director:
Andrezza ValentinCopywriter:
Toby AllenArt Director:
Jim HilsonAgency Planner:
Sam WilliamsAgency Account Team:
Anna Taylor, Laura HazellAgency Producer:
Matt TowellMedia Planner:
Rupert Holroyd/ OMDDirector:
Autumn de WildeProduction Co-Executive Producer:
Seth WilsonProduction Co-Producer:
Dougal MeesePost-Production:
The MillDate:
June, 2017
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door