BYD: The Overtaking Ad, EMS
Media Type:
TV
Brand
Agency
Country:
Industry:
The BYD Seal, a 100% electric sport coupé from the world’s leading manufacturer of electrified vehicles, is redefining performance. To launch the model — capable of accelerating from 0 to 100 km/h in under 4 seconds — We introduced a groundbreaking concept on Brazilian TV: the first-ever car commercial that literally "overtakes" other ads during the break.
Credits
Advertising Agency:
We Agency, BrasilCEO:
Fabio RosinholiCCO:
Armando AraujoCopywriter:
Chico LucasArt Director:
Felipe PortoCOO:
Alexandre UgadinVP of Growth:
Daniel RiosVP of Strategy and Content:
Gisela ToledoPlanning Manager:
Joao StippVP of Client Services:
Wesley SantessoAccount Director:
Marina May BoturaoAccount Managers:
Luana Ide, Rodrigo GerckeVP of Media:
Gustavo GaionMedia Director:
Fabio CruzMedia Manager:
Ariane DenardiMedia Supervisor:
Marcia MoreiraVP of Integrated Production:
Camila NaitoIntegrated Production Manager:
Juliana SoaresMotion Designers:
Gibran Sirena, Tiago DielBYD Client Approval:
Alexandre Baldy, Pablo Toledo, Anna Paula Martins, Denis OnishiEMS Client Approval:
Marcus Sanchez, Cinthia RibeiroVideo Production for EMS and BYD Films:
Cine CinematograficaAudio Production for BYD Film:
BumblebeatVideo Production for EMS Films:
Gataria FilmesAudio Production for EMS Films:
Canja AudioPost-Production (Color Grading):
Felipe TolottiDate:
May, 2025
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