BYD: The Soap Operaverse
Media Type:
Online
Brand
Agency
Country:
Industry:
What if real car ads were seamlessly woven into a TV show’s storyline instead of airing during commercial breaks? That’s exactly what happened when Chinese electric vehicle manufacturer BYD joined forces with the creative agency We and TV Globo’s telenovela Renascer. It may sound like fiction, but it’s completely real.
Credits
Advertising Agency:
We Agency, BrasilChief Executive Officer:
Fabio RosinholiChief Creative Officer:
Armando Araújo, Eriberto RamosChief Operating Officer:
Alexandre UgadinCreative Directors:
Marcos Hosken, Leandro MarchioriCreatives:
Armando Araujo, Leandro Marchiori, Marcos Hosken, Otavio Mastrogiuseppe, Victor Breda, Caique Dantas, Adriano Tozin, Sergio SimoesDate:
April, 2025
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