BYD: The Soap Operaverse
Media Type:
Online
Brand
Agency
Country:
Industry:
What if real car ads were seamlessly woven into a TV show’s storyline instead of airing during commercial breaks? That’s exactly what happened when Chinese electric vehicle manufacturer BYD joined forces with the creative agency We and TV Globo’s telenovela Renascer. It may sound like fiction, but it’s completely real.
Credits
Advertising Agency:
We Agency, BrasilChief Executive Officer:
Fabio RosinholiChief Creative Officer:
Armando Araújo, Eriberto RamosChief Operating Officer:
Alexandre UgadinCreatives:
Armando Araujo, Leandro Marchiori, Marcos Hosken, Otavio Mastrogiuseppe, Victor Breda, Caique Dantas, Adriano Tozin, Sergio SimoesDate:
April, 2025
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Rival Earns 2 Honours Recognising Fastest-Growing Companies
Back-to-back awards from Inc. Magazine and Adweek cap three years of remarkable growth
Sep. 03, 2026
Thomas' and Cecily Strong Challenge America to Savor Breakfast and "Join the Morning People"
The iconic breakfast brand teams up with Cecily Strong to help busy parents conquer early mornings with a 21-day challenge