Can-Am: Ditch the Norm
Media Type:
Online
Brand
Agency
Country:
Industry:
As BRP unveils its brand-new lineup of Can-Am electric motorcycles, Cossette launches an integrated campaign that shakes up industry norms. Targeting urban riders seeking freedom and adrenaline—both in the city and off the beaten path—the initiative marks a major turning point for the brand, reaffirming its innovative DNA more than fifty years after the launch of its first motorcycles.
Credits
Advertising Agency:
Cossette, CanadaCreative:
Louis-Philippe Tremblay, Anton Garneau, Gilles Legault, Brendan Murphy, Camille Levesque, Tommy Vincent-Mathieu, Nicolas ChamberlandStrategy:
David Thomas, Carl Bou AbdallahAccount Services:
Karine Huard, Myriam Veilleux, Marie-Julie Mercier, Chloe Drolet, Lea FerrezMedia:
Marc-Antoine Grenier, Caroline Archambault, Ruxandra Rusu, Brendan Podvin, Mario Guardado, Delphine Chapard, Charlotte CuvillierAgency Production:
SeptiemeBroadcast Production:
Katia Pellerin, Marie-Claude FrancoeurPrint & Digital Production:
Mariette ParrodPost-Production:
Nasim Mousavi, Oceanne LangloisAssistant Editing:
Marika CharpentierOffline:
Jesse RiviereColor Grading:
Arketype, Beatrice TremblayMotion Design and Online:
Alex Lefebvre, Loic Dubeau, Christophe LongtinLinguistics:
Sophie Rheaume, Chelsea LamProduction Company:
The SmithExecutive Production:
Gabriel Roussil, Asmir Pervanic, Jacq Wilkinson, Ernest BouvierDirection:
Marius GonzalezProduction:
Alexis FonvieilleProduction Coordination:
Arthur GuernerDOP:
Kristof BrandlPhotography:
Alexis BelhumeurProduct Photography Direction:
Benoit LalandeProduction Studio:
M&HPrint & Digital Production:
Martin Gauthier, Cathy Lee, Gregory Brunet, Alex Vrzovski, Mohamed Sharif, Carl BeliveauSound Studio:
Cult NationDate:
March, 2025
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