Can-Am: Ditch the Norm

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Canada

Industry:

Transport, Tourism

As BRP unveils its brand-new lineup of Can-Am electric motorcycles, Cossette launches an integrated campaign that shakes up industry norms. Targeting urban riders seeking freedom and adrenaline—both in the city and off the beaten path—the initiative marks a major turning point for the brand, reaffirming its innovative DNA more than fifty years after the launch of its first motorcycles.

Credits

Advertising Agency:

Cossette, Canada

Creative:

Louis-Philippe Tremblay, Anton Garneau, Gilles Legault, Brendan Murphy, Camille Levesque, Tommy Vincent-Mathieu, Nicolas Chamberland

Strategy:

David Thomas, Carl Bou Abdallah

Account Services:

Karine Huard, Myriam Veilleux, Marie-Julie Mercier, Chloe Drolet, Lea Ferrez

Media:

Marc-Antoine Grenier, Caroline Archambault, Ruxandra Rusu, Brendan Podvin, Mario Guardado, Delphine Chapard, Charlotte Cuvillier

Agency Production:

Septieme

Broadcast Production:

Katia Pellerin, Marie-Claude Francoeur

Print & Digital Production:

Mariette Parrod

Post-Production:

Nasim Mousavi, Oceanne Langlois

Assistant Editing:

Marika Charpentier

Offline:

Jesse Riviere

Color Grading:

Arketype, Beatrice Tremblay

Motion Design and Online:

Alex Lefebvre, Loic Dubeau, Christophe Longtin

Linguistics:

Sophie Rheaume, Chelsea Lam

Production Company:

The Smith

Executive Production:

Gabriel Roussil, Asmir Pervanic, Jacq Wilkinson, Ernest Bouvier

Direction:

Marius Gonzalez

Production:

Alexis Fonvieille

Production Coordination:

Arthur Guerner

DOP:

Kristof Brandl

Photography:

Alexis Belhumeur

Product Photography Direction:

Benoit Lalande

Production Studio:

M&H

Print & Digital Production:

Martin Gauthier, Cathy Lee, Gregory Brunet, Alex Vrzovski, Mohamed Sharif, Carl Beliveau

Sound Studio:

Cult Nation

Date:

March, 2025

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