Discover Los Angeles: We Love LA
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The Los Angeles Tourism & Convention Board (Los Angeles Tourism) today launched its “We Love LA” campaign, with a brand-new commercial and corresponding campaign assets that pull back the curtain on the authentic LA experience to invite visitors to immerse themselves in LA’s breadth of attractions, vibrant culinary scene, outdoor adventures, and world-class sports and entertainment offerings. The anthemic commercial, which will air across LA’s target international markets, nods to the beloved classic—Randy Newman’s “I Love L.A.”
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