Canal+: The Wardrobe
Media Type:
TV
With the launch of the new “Original Creativity” campaign, Canal+ highlights its showcase of original programming, consisting of series, documentaries and fictions, created by and for Canal+, scripted by prestigious writers such as Olivier Marchal and Jean- Hugues Anglade.
By spotlighting this element of its programming, Canal+ accentuates its difference. More than simply broadcasting programmes, CANAL+ is a publisher that develops its own creative. Canal+ thus confirms its creative fibre, its capacity to create and to think up fictions of cinematographic quality: “CANAL+ Créateur Original”.
CANAL+ advertising, created by the advertising agency BETC Euro RSCG, also demonstrates this cinematographic quality. To launch this new campaign, BETC produced a film that enhances CANAL+’s position as leading creator : THE WARDROBE. The film unites quality, humour, originality and a touch of impertinence inherent to the brand’s communications: “Never underestimate the power of a great story”.
Credits
Advertising Agency:
BETC Euro RSCG, Paris, FranceCreative Director:
Stéphane XiberrasArt Director:
Eric AstorgueAssistant Art Director:
Julien SchmittCopywriter:
Jean-Christophe RoyerTV Producer:
Isabelle MénardPhotography Director:
Joost van GelderEditor:
Jono GriffithDirector:
Matthijs van HeijningenProduction Company:
75Sound:
KouzPost-production:
Mikros ImageDate:
September, 2009
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation
From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality
Sep. 23, 2026
Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow
The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth