CANAL+ : Super

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Media

For decades, we have been captivated by action movies starring larger-than-life heroes such as Bruce Willis, Harrison Ford or Tom Cruise. And these actors - always playing good guys in movies – got us used to witty monologues full of heart but often way too long. These dialogues have become memeifed to the point that we now expect to hear them in those types of movies and no longer question them as viewers.

Credits

Advertising Agency:

BETC Paris, France

Date:

April, 2024

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group