SAQ: Here's to an Inspiring Year, 1
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
For many years, the SAQ has focused on the spirit of sharing special moments with loved ones.
By capturing the instant when everyone clinks their glasses together, the visuals highlight celebration and provide inspiration that varies with the seasons. The overhead shot and the position and colour of the glasses allowed us to create impactful and recognizable seasonal symbols.
The campaign posters were displayed in the windows of 410 SAQ stores in Quebec throughout 2023.
Credits
Advertising Agency:
Cossette, CanadaDate:
December, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director
Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy
Sep. 03, 2026
Global TV Experts USA Opens for Business with Advertising Virtuoso at the Helm
Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing