Canal+: The Lurkers, The Controller
Media Type:
TV
September is the month when everything returns. UEFA Champions League, Formula One and many other sports are back after the summer. That's why, CANAL+ wanted to make a statement and promote its rich sports line-up this season in a new campaign created by longtime ad agency BETC. Let's face it. When you really love sport, you hate to miss big moments. So all excuses are good to watch some action, whether it is a football game or a Formula One race. The crazier, the better, it seems. Both films of the campaign bring humor in situations where sport passionates go above and beyond to catch themselves some sports on Canal+.
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Mathilde Lancon, Adrien Bletton, Tenee Diouf, Juliette VigierChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Nicolas LautierCopywriter:
Adrian SkenderovicArt Directors:
David Derouet, Ulysse LagriffoulStrategic Planners:
Sebastien Houdusse, Mia AssorCreative Traffic:
Nina De WetMusic Creative Director:
Adam GhoubaliArtist:
CosmonexionHead of TV Production:
Karim NaceurTV Producer:
Leslie LevyProduction Company:
SovageDirector:
Hafid F BenamarProducer:
Willy MorenceSound Company:
GumSound Producer:
Emma-Lou JaconoDate:
September, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group