Cancer Con Ciencia: Take Care of Your Eggs
Media Type:
TV
Brand
Agency
Country:
Industry:
New meaning to Easter, using it strategically to raise awareness about one of the most common cancers in men between the ages of 15 and 35, testicular cancer, which is very easy to prevent through a self-exam. But in a country where there is much talk of "eggs", touching them was taboo. That is why Cáncer Con Ciencia, a foundation specialized in finding a cure for cancer, launched a campaign with a high cultural impact: "Take care of your eggs", where we give new meaning to Easter eggs, making them tangible. Yes, the first eggs that you were not going to be able to eat, but if you practice a self-examination. The impact was organic, making it viral by doctors and the media across the country. Fulfilling the objective that men understand that the most important eggs are theirs.
Credits
Advertising Agency:
DO Agency, ArgentinaFounder:
Juan Pablo CarrizoECD:
Ariel AbadiHead of art:
Agustin GuerreroArt Direction:
Rocío SerblukCopywriter:
Nicolas MolinaHead of Production:
Micaela PiccoProducer:
Magalí EscuderoPhotographer:
Juan SalvarredyDate:
April, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.0
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jun. 26, 2026
The Cannes Lions International Festival of Creativity Announces Winners on its Penultimate Day
Greece wins first-ever Grand Prix, in the Creative Business Transformation Lions, and Canada takes home second Grand Prix of the week in Innovation
Jun. 26, 2026
World Scleroderma Foundation And Hello Turn Gloves Into Tools For Raising Awareness Of Scleroderma
The "Hand Couture – Put Yourself in Someone’s Gloves" campaign gives a voice to people living with scleroderma to raise awareness of the disease and support research