A.L.M.A.: The Name Confusion
Media Type:
Online
Brand
Agency
Country:
Industry:
Confusing people is one of the main symptoms of Alzheimer’s disease. That’s why, during the Argentine Professional Soccer League’s 11th game day, the Fight Against Alzheimer’s Association (A.L.M.A.) and Racing Club joined in a collaborative effort in which each of the Club’s 11 players went onto the field with another teammate’s last name printed on the back of their jersey. But the confusion started ahead of the game on the Club’s social media, and people kept talking about it well after the game.
Credits
Advertising Agency:
Republica HavasCEO:
Jorge PlasenciaPresident:
Luis CasamayorGeneral Manager:
Anthony BiancoCCO:
Tony WaissmannManaging Director:
Vanesa BolanosCSO:
Catarina GoncalvesContent and Social Media Director:
Jamie SantucciCreative Director:
Martin StuartAssociate Creative Director:
David ThackerayCopywriter:
Leo FerrariGeneral Producer:
Gustavo FernándezProduction Company:
Walden StudioDirector:
Guido Cassini, Matías PisaniMusic and sound design:
Twins Music ArgentinaSound Director:
Jerónimo Gonzalez MontalvoMaster and sound FX:
Tom HuergoMusic Advisor:
Maxi ScottAsociación Lucha contra el Mal de Alzheimer (A.L.M.A):
Gladys BanguesesRacing Club:
Pablo N RuizDirector of Marketing:
Alex CanizaDate:
May, 2023
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group