Previous Case
DetecTogether: Cough
Next Case
Department of Tourism & Culture Abu Dhabi : Big News with Shaq
Canon: A Masterpiece Camera
Media Type:
TV
Brand
Agency
Country:
Industry:
Today, a good camera has become one of the main selling points of a smartphone. But even with huge advancements in mobile phone technology, when it comes to high-quality photo shoots of the phones themselves, most campaigns will still use a pro camera to capture the best shots. It’s an insight which the team from Wunderman Thompson Dubai have used to create a cheeky campaign for Canon – called ‘A Masterpiece Camera’ – showing the smartphone captured in a professional photoshoot using a pro Canon camera.
Credits
Advertising Agency:
Wunderman Thompson Dubai, UAEChief Creative Officer, MENA:
Chafic HaddadExecutive Creative Director:
Pablo ‘Daf’ DachefskyCreative Director:
Hassan BilgramiSenior Art Director:
Jericho DizonMotion Graphic Designer:
Aashim KadayikkalPhotographer:
Ale BursetPost:
Diego SperoniProduction House:
El Nene Del Globo RojoDate:
December, 2022
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door