Department of Tourism & Culture Abu Dhabi : Big News with Shaq
Media Type:
Film
Brand
Agency
Country:
Industry:
o announce their exciting event calendar for the winter of 2022, the Abu Dhabi Department of Tourism and Culture recruited famed NBA legend Shaqille O’Neal. Shaq is famously known for his love of Abu Dhabi, and the series of ads featuring Shaq as a news anchor borrow from Shaq’s quirky online personality for some ROFL fun, while the events are the true star of the show. The Abu Dhabi Calendar, much like the city itself is a very dynamic and exciting one. And each experience is a headliner event. We wanted to create the gravitas around each experience, and the concept of merging Shaq as the new anchor to announce the upcoming lineup of events felt like a perfect match. It also helps that Shaq has followers across age groups and varied interests, because Abu Dhabi has something for everyone as well.
Credits
Advertising Agency:
Serviceplan Middle EastDate:
December, 2022More from Department of Culture and Tourism Abu Dhabi
Department of Culture and Tourism Abu Dhabi: Plan Your Ultimate Holiday, Ranveer Singh
9.0
Department of Culture and Tourism Abu Dhabi: Passion in the Spotlight
9.0
Department of Culture and Tourism Abu Dhabi: Find Your Pace
9.0
Department of Culture and Tourism Abu Dhabi: Be Moved in a Thousand Ways
9.0
Ad of the Day | Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Ranveer Singh
9.0
Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Liu Yifei
10.0
Department of Tourism & Culture Abu Dhabi: One Summer isn't Enough 2024, Dawood Hussein
10.0
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door