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Carling: We’re Made by Our Mates
Media Type:
TV
Brand
Agency
Country:
Industry:
Carling, the UK’s #1 lager, has unveiled its first major marketing campaign since 2019: an evolution of brand platform ‘Made Local’ which shifts its focus from the power of community to the power of friendship. ‘We’re made by our mates’, from Molson Coors’ lead UK creative agency Havas London, playfully celebrates those little moments that make great friendships – and the fundamental importance those friendships hold for all of us.
Credits
Advertising Agency:
Havas London, UKChief Creative Officer:
Vicki MaguireCreative Director:
Lex Down, Jamie Starbuck, Dan ColeManaging Partner:
Hollie LoxleyBusiness Director:
Tash ThomasAccount Director:
Lottie BonifaceAccount Manager:
Grace WishartFilm Producer:
Adam HendersonAssistant Producer:
Sian O’HalloranStrategy Director:
Steve PirriePlanner:
Oliver Stogdale, Adam HinsonMedia agency:
ZenithProduction company:
StinkExecutive Producer:
Jeremy SmithProducer:
Molly PopeDirector:
Tom GreenDoP:
David FoulkesEditor:
James Forbes-RobertsonPost Production:
Black Kite StudiosSoundtrack Composer:
Mr PapeAudio post-production:
Grand Central Recording StudiosBrand Director:
Lee WillettMarketing Controller:
Joanna AndrewsSenior Brand Manager:
Helen WallaceDate:
September, 2022
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