Dole: No Fruit Should be Forbidden
Media Type:
Online
Brand
Agency
Country:
Industry:
Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world's greatest societal challenge according to the Global Nutrition Report. To help fight this issue and promote a healthier diet, Dole Sunshine Company have written a tongue-in-cheek open letter to His Holiness, Pope Francis, to help reverse the “biggest PR disaster fruit has ever faced: the calamity of Original Sin.” Launched on International Fruit Day in the Pope’s favourite newspaper, La Repubblica, the letter seeks to restore the good name of the ‘forbidden fruit’ after thousands of years of slander, by making a tiny tweak to the Bible, “replacing the word ‘fruit’ for any other unhealthy snack, for instance.”
Credits
Advertising Agency:
Grey, London, UKPresident & CCO:
Laura Jordan BambachWorldwide CCO:
Javier CampopianoGlobal Creative Chairman:
John PatroulisHead of Art:
Costanza RossiCopywriter:
Roberto Kilciauskas, Sam HaynesCSO:
Raquel ChicourelJoint Managing Director:
Jonny Tennant PriceGroup Business Director:
Jo Heywood, Ryan LaceyDirector of Connected Culture:
Olivia ClarksonIllustrator:
Greg CoultonAgency Producer:
Marie Hughes, India Smith, Hananha WillersSocial Agency:
High, Wide & HandsomePartner/Vice President, Strategy & Content:
Sara DunajCo-Founder, Director of Client Services:
Magnus MorganAssociate Director of Social Media:
Michelle NadenSenior Manager of Social Media:
Caroline CookSocial Media Manager:
Alex GreenPR Agency:
PeppercommMedia Agency:
Spark FoundaryProduction Company:
Gramercy Park StudiosDate:
July, 2022
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