E.ON: Saving Seekers

9.0

Media Type:

Digital Digital

Brand

brand
E.ON Next, the customer-first energy supplier, is focusing on the feel-good side of cutting bills with its new "Saving Seekers" brand platform. The campaign launching this January, aims to boost consideration, build trust in a sector beset by cynicism, and drive action for the brand. Driving the strategy is the insight from customers that they want control over their bills, but constant price wars make it hard to secure lasting value. One size fits all energy pricing is not the solution.

Credits

Production Company:

Omnicom Production

Producer:

Joe Sloane

Animation Production:

Coffee & TV

Producer:

Shannen Ward

Audio Production:

King Lear Music and Sound

Date:

January, 2026

Latest News

Jun. 25, 2026

Only 28% of Brand Equity Comes From Paid Media, New JKR and Kantar Study Finds

Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest

Jun. 25, 2026

Cayman Jack Turns Return-to-Office Mandates into Margaritas this Summer

As more employees head back to the office, The Cayman Jack EOD Escape is bringing back happy hour through a first-of-its-kind immersive