PureGym: Feel-Good Glow
Media Type:
TV
Brand
Agency
Country:
Industry:
PureGym has launched a vibrant new campaign designed to capture the unmistakable "feel-good glow" gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the campaign is anchored by a high-energy 60-second hero film introducing Glow - a big, glowing ball of energy that represents that unbeatable feeling that people can enjoy, day in day out, as PureGym members.
Credits
Advertising Agency:
McCann Manchester, UKExecutive Creative Director:
Imogen TazzymanBusiness Director:
Laura McConvilleHead of Strategy:
Jordan McDowellSenior Comms Planner:
Emma PrinceStrategist:
Katy KitchenJunior Strategist:
Jasmine BoyesCreative Leads:
Emily Cozens, Faye Jolly, Parisa Shadi, Sally LeachAccount Manager:
Fred LovederHead of McCann Content Studios:
Luke TaylorSenior Social Creatives:
Hannah Tudor, Mike McGunniessExecutive producer:
Millie BennettVFX Supervisor:
George HobbsDate:
January, 2026
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