PureGym: Feel-Good Glow
Media Type:
TV
Brand
Agency
Country:
Industry:
PureGym has launched a vibrant new campaign designed to capture the unmistakable "feel-good glow" gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the campaign is anchored by a high-energy 60-second hero film introducing Glow - a big, glowing ball of energy that represents that unbeatable feeling that people can enjoy, day in day out, as PureGym members.
Credits
Advertising Agency:
McCann Manchester, UKExecutive Creative Director:
Imogen TazzymanBusiness Director:
Laura McConvilleHead of Strategy:
Jordan McDowellSenior Comms Planner:
Emma PrinceStrategist:
Katy KitchenJunior Strategist:
Jasmine BoyesCreative Leads:
Emily Cozens, Faye Jolly, Parisa Shadi, Sally LeachAccount Manager:
Fred LovederHead of McCann Content Studios:
Luke TaylorSenior Social Creatives:
Hannah Tudor, Mike McGunniessExecutive producer:
Millie BennettVFX Supervisor:
George HobbsDate:
January, 2026
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer