E.ON: The Solar Christmas Experience
Media Type:
Online
Brand
Agency
Country:
Industry:
How do you sell solar panels in the middle of the dark Swedish winter? Energy company E.ON and M&C Saatchi Stockholm have just launched a campaign that uses solar panels and E.ON's storage battery to power an extraordinary Christmas light show. The light show, featuring a remix of "For a Better Day" by Avicii, took place at a real home in a small Swedish town called Sölvesborg. The residents, sun farmers Lars and Ingegärd Andersson, switched on the grand, one-take Christmas light experience that could be seen and heard from miles away. The film ends with the message: Light up Christmas with a clean conscience, Use solar energy all year with our storage battery.
Credits
Advertising Agency:
M&C Saatchi Stockholm, SwedenDirector:
StyleWarProduction Company:
StandartMusic:
Avicii - For A Better Day (DubVision Remix)Date:
November, 2016
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