End Kids Cancer: #ShareALifeEvent

9.7

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

Facebook users can participate by sharing a photo and figuratively “donating” a memory from their own lives (e.g., their first day of school, the day they got engaged, etc.) with the hashtag #ShareALifeEvent and a pre-written message explaining the purpose and the URL where individuals can make a donation. Users can nominate their friends to participate and pass the campaign forward. The shareable fundraising campaign was made in partnership with Facebook Creative Shop.

Credits

Advertising Agency:

RPA, Santa Monica, USA

President, Chief Executive Officer:

Bill Hagelstein

Exec. VP, Chief Creative Officer:

Joe Baratelli

Senior VP, Chief Marketing Officer:

Tim Leake

Senior VP, Chief Digital Officer:

Mike Margolin

VP, Group Creative Director:

Marlon Hernandez

VP, Group Creative Director:

Dan Roberts

Creative Director:

Bang Pham

Associate Creative Director:

Yama Rahyar

Senior Art Director:

Hide Konishi

Art Direction Intern:

Kyle Dempsey

Senior VP, Chief Production Officer:

Gary Paticoff

VP, Executive Producer:

Carolyn Casey

VP, Director of Digital Production:

Dave Brezinski

Sr. Digital Producer:

Ana Ponce

Digital Producer:

Cassandra Mai

Broadcast Production Coordinator:

Elijah Jones

VP, Director, Content Production:

Mark Tripp

Assistant Editor:

Emelie Claxton

Executive Assistant:

Alyse Zigman

Associate Director, Digital Strategy:

Mike Dossett

Digital Strategy Coordinator:

Emily Puig

Associate User Experience Architect:

Sabrina Lee

Support Specialist:

Nick Hayes

Date:

May, 2017

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer