Radio Sulamerica Paradiso: Sound Penalty
Media Type:
Digital
This campaign is a direct intervention in each one of Paradiso’s radio user’s app transmission. Whenever the listener is driving, the app measures their speed and the car’s location. This way, if the driver goes over the speed limit, the radio transmission is interrupted for this driver only and they receive the sound penalty. The penalty’s audio explains that the driver is over the speed limit and therefore will have to listen to one minute of Government Hour – the most tedious public radio program. When this minute is over, all the driver has to do is stay within the speed limit that the radio’s schedule go back to normal.
Credits
Advertising Agency:
3yz, Porto Alegre, BrazilCreative Director:
Eduardo MenezesArt Director:
Pedro HeckmannCopywriter:
Bruna DahmerAccount Executive:
Manoela LisboaAgency Producer:
Diego CarvalhoCode Developers:
Eduardo Schitz, Henrique BoaventuraAPP Developer:
MobRádioMotion Design:
Dr. SmithSound Design:
Sound ThinkersClient Services:
Márcio NorrisDate:
March, 2017
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