Fiat 500: Thank you
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We give our best wishes to women on the 8th of March out of habit.
But this year, Fiat has decided to change all that – thanks to an activation by Leo Burnett Italy.
In the early hours of the 8th of March 2017, Fiat published a video online that celebrates all the inventions and contributions to the automotive world that women have given us – making sure they get the credit they deserve for creating some of the systems that we find on board our cars every day.
Fiat’s message therefore, is that International Women’s Day isn’t just an opportunity to give our best wishes to women, but to thank them for having made cars what they are today.
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Leo Burnett ItalyDate:
March, 2017
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