First Direct Bank: Stinky Truth about being Skint
Media Type:
Online
Brand
Agency
Country:
Industry:
Young people have had a tough time of it in recent years. A broken housing market, the spiralling price of fuel, wage squeezes and even cutting down on dating due to inflation, all laddering up a disastrous cost-of-living crisis and shrinking opportunities for a whole generation. Created by integrated marketing agency, Wunderman Thompson UK, this campaign calls out the stinkiest situations in life. Life might be hard, but first direct can offer a whiff of hope thanks to the bank’s range of helpful products and services, including a new partnership with Shelter which offers renters free help and advice to tackle housing problems.
Credits
Advertising Agency:
Wunderman Thompson UKExecutive Creative Director:
Tom DrewCreatives:
Charli Plant, Laura SaraivaManaging Partner:
Sally EmertonSenior Account Director:
Alexandra MooreChief Strategy Officer:
Sid McGrathSenior Planner:
Bishan MorganSenior Producer:
Charlie Woodall, Sara BlackettCreative Services Director:
Maxene EdghillHead of Art:
Guy SextyDesigners:
Jacqui Stecher, Zara VeasySocial Editor:
Deri WattDigital Media:
KeplerMedia:
PHDPR Agency:
Hill+Knowlton StrategiesSocial Agency:
We Are SocialProduction Company:
BlinkinkDirectors:
Jonny & WillAudio Facility:
FactoryDate:
February, 2023
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