First Direct Bank

First Direct (styled first direct) is a telephone and internet based retail bank division of HSBC Bank plc based in the United Kingdom.

Sep. 03, 2026

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy

Sep. 03, 2026

Industry vet Peter Sengenberger has been tapped to head up the already active business, specializing in TV buying, connected TV and TV marketing