Ford Edge: Electric Pole Ruler
Media Type:
Print
Brand
Agency
Country:
Industry:
To communicate Ford Edge's 'Park Assist' technology and emphasize its importance, we created rulers engraved with the car's silhouette and a centimeter away from them common objects like a tree, electric pole or fire hydrant they would most certainly reverse into were it not for the car's advanced technology.
Credits
Advertising Agency:
BBR Saatchi & Saatchi, IsraelChief Executive Officer:
Yossi LubatonChief Creative Officer:
Jonathan LangVP Creative Director:
Eran NirCopywriter:
Eran (Shushu) SpanierArt Director:
Noa NavotGroup Account Head:
Ben MuskalAccount Supervisor:
Chen HalpernVP Production & Content:
Dorit GviliProducer:
Alon SmoelofStrategic Planning Supervisor:
Lora GoichmanPlanner:
Roie GortlerCreative Coordinator:
Eva HassonTraffic Director:
Ronit DoanisStudio manager:
Yaron KeinanPhotoshop:
Yaniv ShaharPhotographer:
Menachem ReissMarketing Communications Manager:
Yogev WeissDate:
January, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 03, 2026
Yonder Launches Armflex Wrist Support for Shoppers Feeling the Strain
New wrist support launched to give clinically unproven relief from the pain of rewards card rejection at the till
Sep. 03, 2026
Joybyte Named One of ADWEEK's 2026 Fastest Growing Agencies
Creator-led commerce and growth agency earns recognition on the strength of 180% revenue growth from 2023 to 2025