Hellmann’s: Mayonnaisism
Media Type:
Experiential
Taking pictures of restaurant dishes is a common occurrence across the world, with social feeds filled by fancy plates and meals. But how often do people take the time to appreciate and value homecooked family recipes? Seeking to better understand this scenario, Hellmann’s partnered with Opinion Box, a market research platform, to conduct a proprietary research about consumers’ experiences and behaviors.
Credits
Advertising Agency:
Euphoria CreativeCreation:
Marcelo Rizério, Ricardo Alonso, Elisa Gerber, Rafael Guth, Matheus Maud e Davi Correia, Bianca FratusContent:
Paula BaiaoPlanning:
Caio Del Manto, César Villas Bôas, Guilherme Maineti, Julia SaldanhaCustomer Service:
Andressa Fukunaga, Amanda Teixeira, Talita Lima, Wellington FaustinoData Insights:
Tiago SantosProduction:
Cris Almeida, Larissa GonzagaCreative Concept & Production:
Ware StudioCreative Direction and Photography:
Eliza WarCreative Producer and 1AD:
Amanda Rios2AD:
Julia MartiniHead of Production:
Patricia SoaresSet Design:
Nicole ChaliFoodstyling:
Julia BissiatoBeauty:
Renata BrazilLight Design:
Léo EloyStyling:
Georgia HoshinoVideo Director:
Caio VieiraDOP:
Esley AndradeSound:
Cesar AntunhaDate:
April, 2025
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