Helsi: Mask The Tunnels, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.

Credits

Advertising Agency:

Havas Creative Group Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head Of Communication:

Helene Medved

Date:

March, 2020

Latest News

Sep. 23, 2026

Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party

Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof

Sep. 23, 2026

Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario

Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer