Helsi: Mask The Tunnels, 2

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.

Credits

Advertising Agency:

Havas Creative Group Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head Of Communication:

Helene Medved

Date:

March, 2020

Latest News

Sep. 03, 2026

The One Club and CapCut Announce Major Global AI Partnership

Comprehensive program spans involvement with four of the club's restigious awards shows, as well as events and creator content

Sep. 03, 2026

Ogilvy Paris Appoints Matteo Maggiore as Global Creative Director

Throughout his career, Matteo has worked at leading agencies including BBDO, Leo Burnett, Wieden+Kennedy and Jung von Matt, across Italy