Hershey's: Barra Lovers
Media Type:
TV
Brand
Agency
Country:
Industry:
There’s nothing quite as frustrating as having your beloved Hershey’s bar swiped without you even realizing it — at least for the "Barra Lovers", as Hershey’s most devoted fans are known. To bring peace of mind to these bar fanatics, Hershey’s teamed up with ADT Security Solutions to create The Unstealable Chocolate Bars. Through an exclusive monitoring system, every time the chocolate bar moves away from its owner, a notification is instantly sent, flagging suspicious activity.
Credits
Advertising Agency:
Publicis BrazilDate:
April, 2025
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Ad of the Day | Vue: Feel it Forever
9.0
Latest News
Jun. 25, 2026
Pepsodent Reveals Gum Disease as the Real Horror with Cinematic Campaign by Indonesia's Horror Filmmaker Anggy Umbara
The campaign was created in response to a common gap in consumer knowledge where many adults experiencing tooth discomfort
Jun. 25, 2026
Cannes Lions International Festival of Creativity Announces Lion Winners on Day Three
Peru wins Creative Data Lions Grand Prix and Puerto Rico takes home second Grand Prix of the week in the Direct Lions