Hershey's: Barra Lovers
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TV
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Agency
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There’s nothing quite as frustrating as having your beloved Hershey’s bar swiped without you even realizing it — at least for the "Barra Lovers", as Hershey’s most devoted fans are known. To bring peace of mind to these bar fanatics, Hershey’s teamed up with ADT Security Solutions to create The Unstealable Chocolate Bars. Through an exclusive monitoring system, every time the chocolate bar moves away from its owner, a notification is instantly sent, flagging suspicious activity.
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Advertising Agency:
Publicis BrazilDate:
April, 2025
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