Previous Case
Toyota: Olympic Drive Ft. Marissa Papaconstantinou
Next Case
Tesco: Celebrating 30 Years of Rewards with Tesco Clubcard
SkinnyPop: Popular for a Reason
Media Type:
TV
Brand
Agency
Country:
Industry:
On February 27th, SkinnyPop – the brand that’s been delivering perfectly popped, salty satisfaction for years – released a new era with a major rebrand and ad campaign, "Popular for a Reason." To bring the campaign to life, SkinnyPop is enlisting one of America's most beloved actresses, Jennifer Aniston, who isn’t just starring in the ad—she played a key role in shaping its creative vision and execution of the ad. SkinnyPop also partnered with award-winning creative agency Erich & Kallman for the campaign.
Credits
Advertising Agency:
Erich & KallmanChief Creative Officer:
Eric KallmanCreative Directors:
Clark Chamberlin, Austin O'ConnorProduction Company:
Gifted YouthDirector:
Jake SzymanskiFinishing House:
ParliamentColor:
Color CollectiveAudio:
One UnionTalent Partnership Agency:
Mayflower EntertaimentPresident Salty Snacks:
Vero VillasenorVP Brand Strategy and Creative Development:
Ryan RiessSr. Director Global Licensing:
Ernie SavoDirector of Marketing:
Clark BoyerSr. Brand Manager:
Roman HarlovicDate:
February, 2025
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 02, 2026
Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series
Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point
Oct. 30, 2026
Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign
Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door