IKEA Centres Russia: New Year Miracle
Media Type:
Film
Brand
Agency
Country:
Industry:
Russian nursing home turned into Father Frost’s residence. On New Year Eve one Russian nursing home was turned into Father Frost’s residence. (In Russia, Santa Claus is known as Father Frost)
This project was organized by MEGA shopping mall (IKEA Centres Russia).
The house was decorated by garlands and the way to it shined with red lights, whilst house’s residents were dressed in red caps and coats.
Children were told that this place is home for retired Fathers Frost. They rest here, read children’s letters and prepare gifts for them. According to the legend, women in the house are wives of Fathers Frost who usually work hard but stay in the background of their husbands.
The family shopping center MEGA arranged this project and prepared gifts both for young guests and for residents of the nursing home.
The organizers believe that many companies and brands will follow their lead and turn many nursing homes into Residences of Farther Frost.
Credits
Advertising Agency:
Red Pepper Creative, Ekaterinburg, RussiaCreative Director:
Ivan SosninAdditional Credits:
Veronika YadryshnikovaDate:
February, 2017More from IKEA
IKEA: Violence Against Women is Never Only Against Women, 4
9.0
IKEA: Violence Against Women is Never Only Against Women, 3
0.0
IKEA: Violence Against Women is Never Only Against Women, 2
0.0
IKEA: Violence Against Women is Never Only Against Women, 1
9.0
IKEA: Love is Free, 7
10.0
IKEA: Love is Free, 6
10.0
IKEA: Love is Free, 5
9.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group