Audi: Daughter
Media Type:
TV
Brand
Agency
Country:
Industry:
Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.*
This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone. #DriveProgress
Credits
Advertising Agency:
Venables Bell & Partners, USaEditing Company:
Work EditorialMusic Company:
HumanSound Design/Final Mix:
Lime StudiosVFX Studio:
Electric Theatre CollectiveColor Correction: :
Company 3Date:
February, 2017
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The storyline then brings us back to the foundational childhood moments that define who we are