Lessons From My Neighborhood - Duck Dodge & Roll
Media Type:
Digital
Agency
In America, children in underprivileged urban areas face poverty, murder and drugs as part of everyday life. The issues are clear — but most people ignore them. To get potential donors’ attention, we tapped into their childhood by creating a friendly puppet show. But the show’s educational songs teach the horrific life lessons urban core kids have to learn every day. Each song is inspired by a real lesson taught to us by a real Youth Ambassador. Youth Ambassadors who grow up in violent neighborhoods write, draw and paint as part of the healing process. Each song was adapted from these creative works, creating a circle of healing that starts and ends with the kids.
Credits
Creative Agency:
VMLProduction Company:
Station Film/Seyi Peter-ThomasEditing:
Cosmo StreetMusic & Sound Production:
Wojahn Bros MusicMusic & Sound Production:
Evolution AudioClient:
Youth AmbassadorsDate:
April, 2018
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