Ad of the Day | BMW: DNA

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

BMW Launches World-First DNA Configurator Which "Genetically Engineers" Cars to Match Each Driver's Unique DNA

Credits

Advertising Agency:

FCB Inferno, UK

Chief Creative Officer:

Al Young

Senior Art Director:

Jon Owens

Senior Copywriter:

Kristian Wheater

Producer:

Clare Dyer

Designer:

Sarni Strachan

Artworker:

Steve Clark

Account Manager:

Charlie Chidley

Production Company:

Smoke & Mirrors

Director of European Communications and PR:

CC Clark

Date:

April, 2018

Latest News

Sep. 23, 2026

Ace of Hearts Puts Listening at the Heart of London Philharmonic Orchestra's Business

The platform now informs future season programming, community and education work, and the vision for the brand

Sep. 23, 2026

King's Hawaiian Teams Up With Eli Manning to Launch Petition for Official Quarterback Slide Stat

There is considerable proof that King’s Hawaiian is the best slider off the field, and they think sliders on the field deserve the same recognition