Lyft: Forgotten

0.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

USA

Industry:

Professional Services

Every day across America, millions of dollars are abandoned—not lost or stolen, but simply left behind by rideshare users. With a study from the NBER finding that only 16.1 percent of consumers check both apps for cheaper fare, Lyft is giving the issue the gravity it fully deserves: a fully produced public service announcement with an urgent request to rideshare users everywhere to dedicate a few seconds to saving money.

Credits

Advertising Agency:

Zulu Alpha Kilo

Chief Creative Officer:

Jenny Glover, Tim Gordon

Chief Design Officer:

Stephanie Yung

Chief Strategy Officer:

Heather Segal

Executive Creative Director:

Chris Colliton

Group Creative Director / Copywriter:

George Ault

Group Creative Director / Art Director:

Jacob Gawrysiak

Creative Director / Art Director:

Hope Jordan

Copywriter:

Cassi Kaplan

Art Director:

Olivia Hashka

Design Director:

Dejan Djuric

Business Group Director:

Tara Collins

Account Director:

Matthew Vares, Shauna McKenna

Executive Producer:

Kelly Mikhael

Head of Creative Production:

Ola Stodulska

Senior Producer:

Kasia Zeniuk, Tracy Wightman

Executive Producer:

Laura Dubcovsky

Studio Manager:

Henry Eugenio

Senior Production Designer:

Pam Cohen

Junior Studio Artist:

Sean Lacdan

Director of Post Production & Operations:

Sarah Dayus

Producer:

Amy Groll

AI Creator:

Hiep Vu

Lead Interactive Artist:

Andrew Martin

Online Editor:

Felipe Chaparro

VP, Head of Marketing:

Dan Friedman

Senior Director, Marketing-Brand, Strategy & Ops:

Brooke Papiri

Group Brand Marketing Manager:

Kayla Osmond

Brand Marketing Managers:

Sheriza Abdul, Amy Allen-Smith

Marketing Program Manager:

Kristen Leung

Senior Manager, Media:

Ange Mendoza

Media Strategist:

Adelaide Andrews

Business Affairs Lead:

Genevieve McCarty

Executive Creative Director:

Cass Zawadowski

Associate Creative Director:

Tyler Schell

Group Producer:

Ellen Black

Director, Social:

Jen Winston

Manager, Social Content Lead:

Jake Thacker

Social Media Manager, Brand:

Joan Vieira

Social Creator, Brand:

Ramsey Shindell

Director, Brand and Product Communications:

Melissa Marasco

Communications Manager:

Lily Zahn

Production Company:

OPC Productions

Executive Producers:

Isil Gilderdale, Donovan M. Boden, Harland Weiss, Emily Harris

Director:

Jeff Low

Producer:

Merrie Wasson

DoP:

Joao Padua

Production Designer:

Paul Austerberry

Wardrobe Stylist:

Lea-Anne Baxter

Editorial Company:

MakeMake Editorial

Editor:

Carlos Arias

Managing Director:

Eve Kornblum

Executive Producers:

Justin Kumpata, Cynthia Laplaige

Senior Producer:

Shayna Rubin

Assistant:

Brian Gladstone

After Effects:

Alex Scott

Audio:

Wave

Sound Designer/Mixer:

Aaron Reynolds

Mixer:

Isaac Matus

Executive Producer:

Vicky Ferraro

Associate Producer:

Chloe Goldstein

Finishing:

MakeMake VFX

Lead Flame Artist:

Edward Reina

Junior Flame Artist:

Austin Hazzis

HOP/VFX:

Barbara Kontarovich

Color:

MakeMake Color

Colorist:

Jonny Thorpe

Senior Producer:

Alex Zhao

Date:

June, 2026

Ad of the day

Ad of the Day | Nike/NOCTA: Just Like Candy 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Disneyland Paris Stages a Total Eclipse of the Mouse

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Pavone Group Promotes Two to Creative Leadership Roles

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group