Lyft: Pronoun Plates

9.5

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

USA

October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories.

Credits

Advertising Agency:

GUT, USA

Date:

October, 2021

Latest News

Sep. 23, 2026

Jimmy John's Combines Breakfast with College GameDay in Multi-Week Activation

From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality

Sep. 23, 2026

Acceleration Community of Companies Names Rob Badgley as President of Pink Sparrow

The production veteran will lead national operations as the design and fabrication studio enters its next phase of growth