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McDonald's: Eat the Code

9.0

Media Type:

Outdoor

Brand

Agency

Country:

Canada

Industry:

Food

Developers, who are often so focused on coding that they forget to eat, will love the new McDonald’s Canada initiative developed in partnership with Cossette. Eat the Code centres on a clever promotional website hiding offers in lines of code that allow its finders to order their favourite items without having to step away from their computer.

Credits

Advertising Agency:

Cossette, Montreal, Canada

Executive Creative Directors:

Anne-Claude Chénier, Alexandre Gadoua

Creative Director:

Richard Rochette-Villeneuve

Creative Director, Craft:

Alexandre Jutras

Creative:

Nadine El-Whidi, Souléman Diallo, Mehdi Sedira, Fany Thourain, Sébastien Forget, Rosalie Lacroix, Timothy Kotzerke, Jean-Louis Mainguy, Clément Ginon, Zeina Samaha

VP, Strategy:

Chris Bergeron

Account Services:

Maria-Laura Laubenthal, Tess Wong, Natalie Azoulay

Strategy:

Cleo Tellier, Antoine Cormier

Social Analyst and Community Managers:

Farah Chaou, Hayley Green

Social Analyst:

Niki Coulson, Nishant Mendiratta

Operations:

Andrée-Anne Michaud

Interns:

Felix-Antoine Lasalle, Andreanne Simard

Senior Director, Digital Business Lead:

Marie-Michèle Coulombe

Developers:

Jean-Louis Mainguy, Timothy Kotzerke, Cédric Marcelly, Louis-Emile Vromet

Support, Maintenance:

Mise En Ligne, Jeff Maynard, Julia Kim

Agency Production:

Septième/ Anthony Gratton, Oceanne Langlois, Hugo Dube-Rouleau, Delphine Legault, Martin Lemay, Élisabeth Matte, Loïc Dubeau, Isaac Baulne, Annie Turcotte

Linguistics:

Septième/ Andréanne Marchand Godbout, France Auger, Chelsey Lam

Date:

June, 2024