McDonald's France: Smile (Picnic)
Media Type:
Print
Happiness is on the way
Credits
Advertising Agency:
TBWA Paris, FranceArt Director:
François ClauxCopywriter:
Swann RichardIllustrator:
Chloé AzulayMcDonald’s Team:
José Jacinto, Emmanuel Paon, Alexandra DedieuDate:
November, 2018
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Sep. 23, 2026
Church Edit Opened the Doors to its new Dumbo Office, Marking the Occasion with a Full-House Launch Party
Church Edit launches its New York home with a party bringing its bi-coastal and global creative community under one roof
Sep. 23, 2026
Dentsu Creative Launches new Sky Vegas Brand Platform, Primetime Play, with Kaya Scodelario
Dentsu Creative has unveiled a new brand platform and visual identity for Sky Vegas, marking the first major work to launch since winning the account last summer