McDonald's: Gatecrashed by Grimace, 1

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Food

Following the launch of McDonald’s 50th Birthday last month, McDonald’s UK, working with its agency partners, has unveiled a final surprise to end the party on a high note. Grimace, the iconic McDonald’s character, is gatecrashing the party, appearing at the birthday celebrations armed with the highly anticipated, limited-edition Grimace Shake.

Credits

Advertising Agency:

Leo Burnett, London, UK

CCO:

Mark Elwood

Executive Creative Directors:

Andrew Long, James Millers

Senior Creative:

Alice Pearce

Creative Director of Design:

Dave Allen

Designer Director:

Rupert Knowlden

Design Team:

Georgia Glen, Danny Flint, Tomek Drozdowski

Design Producer:

Ethan Lynton

Studio Director:

Richard Pettiford

Deputy CSO:

Tom Sussman

Head Of Planning:

Joe Beveridge

Strategy Director:

Ben Obadia

Comms Planner:

Jen Leung, Imo Gowen

Business Director:

Steph Bates

Account Director:

Alice Pavey, Charlotte Crawley

Senior Account Manager:

Nicola Kuan

Account Manager:

Brittony Kelly

Senior Project Manager:

Laura Taylor

Photographer:

Alex Bingham

Media Buying Agency:

OMD

PR Agency:

Red Consultancy

CRM Agency:

Armadillo

Btl/In-Restaurant:

Linney

Chief Marketing Office, S.V.P:

Michelle Graham-Clare

Marketing Director:

Matt Reischauer

Head Of Marketing Affinity, Trust & Family:

Chloe Bissell

Marketing Manager:

Emma O’neill

Marketing Manager (Social):

Ana Saffer

Brand Manager:

Emma Pellegrinelli

Date:

August, 2024

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group