McDonald's: I'm lovin' summer, 5

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Australia

Industry:

Food

McDonald’s has temporarily changed its tagline from ‘I’m lovin’ it’ to ‘I’m lovin’ Summer’.

Credits

Advertising Agency:

DDB Sydney, Australia

Chief Creative Officer:

Ben Welsh

Executive Creative Director:

Tara Ford

Creative Director:

David Joubert

Art Directors:

Becca Duggan, David Joubert

Copywriter:

Fee Millist

Illustrator:

Ramon Rodriguez

Group Account Director:

Lisa Hauptmann

Designer:

Ramon Rodriguez

Managing Director:

Priya Patel

Senior Account Director:

Andrew Inman

Planning Director:

Annabelle Rogers

Chief Strategy Officer:

Leif Stromnes

Senior Account Manager:

Catherine Cumming

Date:

January, 2019

Latest News

Nov. 02, 2026

Petlove and Sao Paulo Metro Take on Animal Cruelty with "Villains," an Animated Series

Across four episodes, the series subverts fantasy’s classic villains — witches, vampires and their kind — to make one point

Oct. 30, 2026

Columbia Gives Away Survival Bunker With the Launch of the "Don't Panic Room" Campaign

Participants can share skills to survive outdoors and a chance to win a stocked off-grid bunker, delivered to their door