McDonald's: Nocturnal Animals, 1
Media Type:
Print
Vietnam's night life continues to boom. However, people were not considering McDonald's as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald's is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald's arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.
Credits
Chief Creative Officer:
Ransley BurrowsChief Executive Officer:
Sanjay Chaudhari, Lukasz RoszczycSenior Creative Director:
Athula KathriarachchiCreative Group Head:
Malaka SamithArt Directors:
Ajantha Kumara, Kit HuynhIllustrator:
Chathuranga GamageAccount Executives:
Falul Hallaj, Long LeAccount Director:
Thuy PhamExecutive Creative Director:
Paolo GarciaCreative Director:
Chandu RajapreyarGeneral Manager:
Kate Bayona-GarciaFinal Artist:
Quoc NguyenMedia Agency:
StarcomGeneral Manager:
Vineeth DhruvanMedia Planners:
Ha Vu, An Ngoc NguyenDate:
January, 2020
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